https://www.gabrielaperez.work/home daily 1.0 2023-03-16 https://www.gabrielaperez.work/philosophy daily 0.75 2023-03-06 https://images.squarespace-cdn.com/content/v1/603e62bb48b799212c278c82/1614719489563-3FTZGAMD3EIY2TIUVQQP/messages_0.jpeg Me - Guiding principles Tackle problems with research and design thinking Create artifacts that will outlive you Operationalize equity Professionally I’m driven by puzzles and problem-solving—it is the thread that ties my windy career. I’ve been described as a research and data junkie, I can and will get lost for hours within your analytics platform. I thrive in complexity. If you’ve got a little bit of crazy going on, and who doesn’t, you can trust me to operate effectively in it. Personally I like a lot of your typical Austin things: paddling, disc golf, beer. I dance West Coast Swing and try to travel internationally once a year. I’m raising a spunky 6-year-old. I’m sorry this is starting to sound like a dating profile. https://www.gabrielaperez.work/portfolio daily 0.75 2023-04-13 https://www.gabrielaperez.work/portfolio/customercentered-architecture-for-increased-selfservice monthly 0.5 2023-03-02 https://images.squarespace-cdn.com/content/v1/603e62bb48b799212c278c82/07ee7e3c-a081-4a73-85bd-39b196ec0eec/screencapture-web-archive-org-web-20220719193708-https-www-ni-com-en-us-support-downloads-activate-html-2023-03-06-13_34_38.jpg My work - Customer-centered architecture for increased self-service https://images.squarespace-cdn.com/content/v1/603e62bb48b799212c278c82/7518bcfd-9e13-45c6-9c94-7bcc22a52a8e/flow.jpg My work - Customer-centered architecture for increased self-service - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/603e62bb48b799212c278c82/212b00bf-c353-4c20-be89-48eddf6eabe3/Screenshot+2023-03-06+132847.jpg My work - Customer-centered architecture for increased self-service https://images.squarespace-cdn.com/content/v1/603e62bb48b799212c278c82/fa74a2f9-6dec-4bfc-a6b2-167d78fa3105/screencapture-ni-en-us-support-downloads-activate-html-2023-03-06-13_40_08.jpg My work - Customer-centered architecture for increased self-service https://www.gabrielaperez.work/portfolio/understanding-key-audiences-through-qualitative-and-quantitative-research monthly 0.5 2023-03-02 https://images.squarespace-cdn.com/content/v1/603e62bb48b799212c278c82/eb3287df-7810-4632-94b4-cd943f71d061/slide.jpg My work - Understanding key audiences through qualitative and quantitative research - The problem Our consulting firm had a social media company client that wanted to quickly produce a large amount of educational content targeted at a young adult audience. Many teams within the social media company had ideas about key topics and ideal formats but none had been validated and it was difficult to establish a clear direction. https://images.squarespace-cdn.com/content/v1/603e62bb48b799212c278c82/2e7a4a8a-a35f-4eeb-936e-f853053ea4e2/Screenshot+2023-03-03+081744.jpg My work - Understanding key audiences through qualitative and quantitative research - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.gabrielaperez.work/portfolio/vaccinesprint monthly 0.5 2021-03-03 https://images.squarespace-cdn.com/content/v1/603e62bb48b799212c278c82/1614801736663-XKXEWJHDE6JT48TAGGZ1/hesitancy.JPG My work - Communicating COVID-19 vaccine information through trusted messengers https://images.squarespace-cdn.com/content/v1/603e62bb48b799212c278c82/1614802488893-SXGGCNI5QFVXUJ7VUOWU/UsabilityTestingGroup.jpg My work - Communicating COVID-19 vaccine information through trusted messengers One of our early tool prototypes. https://images.squarespace-cdn.com/content/v1/603e62bb48b799212c278c82/38afcf20-1817-4950-a82e-ae2ce4058dcd/map.JPG My work - Communicating COVID-19 vaccine information through trusted messengers https://images.squarespace-cdn.com/content/v1/603e62bb48b799212c278c82/82ecf41c-5a80-4597-b129-63be45fa2f24/directory.JPG My work - Communicating COVID-19 vaccine information through trusted messengers https://images.squarespace-cdn.com/content/v1/603e62bb48b799212c278c82/6af82633-a81f-4df8-9fe3-0f0298f2d056/Blog_Image_VideoPilot.jpg My work - Communicating COVID-19 vaccine information through trusted messengers https://www.gabrielaperez.work/portfolio/cms monthly 0.5 2021-03-03 https://images.squarespace-cdn.com/content/v1/603e62bb48b799212c278c82/e0be2cbe-6b74-4eff-b31a-a58ad896c366/SnipImage+%281%29.jpg My work - A new Content Management System (CMS) for the City of Austin https://images.squarespace-cdn.com/content/v1/603e62bb48b799212c278c82/1614881305338-CIX6SAIKK0E132KQKZAO/SnipImage.JPG My work - A new Content Management System (CMS) for the City of Austin https://images.squarespace-cdn.com/content/v1/603e62bb48b799212c278c82/1614881459438-2M2VP2P2L5YFLIWWIGCK/SnipImage+%285%29.JPG My work - A new Content Management System (CMS) for the City of Austin https://www.gabrielaperez.work/portfolio/municourt monthly 0.5 2021-03-03 https://images.squarespace-cdn.com/content/v1/603e62bb48b799212c278c82/1615239577267-2351VBDPUD7ML1FCU0T2/virtual.JPG My work - Accessible digital services for Municipal Court - The problem The Austin Municipal Court had a long-standing commitment to accessibility, but their website had become a filing cabinet that court clerks would guide people through when they needed to handle a ticket. all of the forms were PDFs a lot of the PDFs were outdated the CMS did not support bilingual content there was a lot of legalese https://images.squarespace-cdn.com/content/v1/603e62bb48b799212c278c82/1615238540740-O6XNZBGP9FATFQDALIQT/SnipImage+%282%29.JPG My work - Accessible digital services for Municipal Court We went from a hundreds of PDFs to 42 easy-to-use online forms. https://www.gabrielaperez.work/portfolio/languageaccess monthly 0.5 2021-03-03 https://images.squarespace-cdn.com/content/v1/603e62bb48b799212c278c82/1615306130776-YBB9LALNOWMC633GJIJY/translation+guide.JPG My work - Strategy for a multilingual municipal government website A translation guide that any department could offer their translators as guidance, with some built teachings on plain language. https://images.squarespace-cdn.com/content/v1/603e62bb48b799212c278c82/1615306179013-3BXGAMG59IS8AYXZPINK/monstro.JPG My work - Strategy for a multilingual municipal government website A collaborative list of preferred translations that any translator could refer to and could form the foundation of a translation memory database for a future API integration. https://images.squarespace-cdn.com/content/v1/603e62bb48b799212c278c82/1615307074812-AX41P3JJGDX07OATF2JM/research.JPG My work - Strategy for a multilingual municipal government website An example of the research we did where we asked court interpreters, bilingual staff, bilingual judges and press contacts to weigh in on localized translations for common court terms. https://www.gabrielaperez.work/portfolio/avance monthly 0.5 2021-03-03 https://images.squarespace-cdn.com/content/v1/603e62bb48b799212c278c82/1615245513713-WHGWUVZMDMQ0OG19SQHC/20171216_114756.jpg My work - Data-driven strategic planning for an educational non-profit - Hi there! This page is under construction. In the meanwhile, please send me a note if you want to chat about this work.